Branding: Chef Adam Brenner
I love designing simple, iconic logos and I love food. For this chef, for some reason, I couldn't see colour in his logo. I played around a bit adding colour to some of the concepts but nothing stuck. Perhaps it's because food is so colourful and a well presented plate is a work of art in itself so I didn't want his logo to compete with other artistic elements on the page (like in a menu or on a webpage for example). I wanted the logo to sit nicely alongside photos of sophisticated high end main courses and desserts and not stick out like a sore thumb. I also wanted the logo to easily transition between seasons as Chef Adam grows a lot of his own produce and creates seasonal dishes.