Branding: Pretty Chic Boutique

Pretty Chic Boutique sells some amazing Canadian made jewelry but their previous logo confused customers into thinking they sell clothing. We updated their look with a simple, clean and sophisticated logo that speaks more to what the store actually sells. All branding materials were updated to reflect the new visual language and I got to exercise my photography muscle to provide some new product shots for the website and other marketing assets. I absolutely love working with Pretty Chic and this is the exact kind of project I love working on!

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